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adage.com

adage.com is SSL secured

Free website and domain report on adage.com

Last Updated: 11th October, 2022 Update Now
Overview

Snoop Summary for adage.com

This is a free and comprehensive report about adage.com. Adage.com is hosted in United States on a server with an IP address of 104.16.242.20, where the local currency is USD and English is the local language. Our records indicate that adage.com is owned/operated by Crain Management Services Inc. Adage.com is expected to earn an estimated $120 USD per day from advertising revenue. The sale of adage.com would possibly be worth $87,861 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Adage.com is wildly popular with an estimated 28,457 daily unique visitors. This report was last updated 11th October, 2022.

About adage.com

Site Preview: adage.com adage.com
Title: The Ad Age Group
Description: Since 1930, Ad Age is your daily-must read covering the rapid changes taking place in media, retail, food and beverage, sports marketing, travel and more.
Keywords and Tags: adage, business forums, popular, technical
Related Terms: age defy, age guessing, celine dion age, dixie damelio age, heechul age, lupita nyong o age, mio kimijima age, mmmmitchell age, rated r age, younes bendjima age
Fav Icon:
Age: Over 29 years old
Domain Created: 9th March, 1995
Domain Updated: 14th February, 2019
Domain Expires: 10th March, 2024
Review

Snoop Score

3/5 (Great!)

Valuation

$87,861 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 27,620
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 28,457
Monthly Visitors: 866,154
Yearly Visitors: 10,386,962
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $120 USD
Monthly Revenue: $3,663 USD
Yearly Revenue: $43,925 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: adage.com 9
Domain Name: adage 5
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 2.03 seconds
Load Time Comparison: Faster than 41% of sites

PageSpeed Insights

Avg. (All Categories) 55
Performance 27
Accessibility 59
Best Practices 83
SEO 83
PWA 22
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://adage.com/
Updated: 11th October, 2022

3.00 seconds
First Contentful Paint (FCP)
52%
23%
25%

0.01 seconds
First Input Delay (FID)
98%
1%
1%

Simulate loading on desktop
27

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for adage.com. This includes details about optimizing page load times which can result in a better user experience.

Other

Properly size images — Potential savings of 9 KiB
Images can slow down the page's load time. Adage.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s3-prod.adage.com/styles/950x420/s3/2022-10/20221007_gaming_execs_HERO.jpg
62538
8731
Defer offscreen images — Potential savings of 38 KiB
Time to Interactive can be slowed down by resources on the page. Adage.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221007_Creativity-Top5_Burberry_NightCreatures_3x2.png
10150
10150
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221007_AgencyEmployment_chart1-b_3x2.png
9610
9610
https://s3-prod.adage.com/s3fs-public/styles/width_150/public/AdRM_Full_No_Bag.png
3994
3994
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/PP_20221007_GainTheory_iStock-477828972_3X2.jpg
3482
3482
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221007_Lexus_SeetheFuture_3x2.jpg
3244
3244
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20220930_EmptyOffices_iStock-1204970659_3x2.jpg
3012
3012
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221010_nissan_3x2.jpg
2988
2988
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221006_ClinchIR_NOAS_3X2_noslime.png
2810
2810
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Adage.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 5 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Adage.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn.airtory.com/7e6b513cce7b8274e23948d0dda02540.js?541922917
18866
5088
Efficiently encode images — Potential savings of 69 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://tpc.googlesyndication.com/simgad/14213484889297075583
72054
47137
https://tpc.googlesyndication.com/simgad/8893624063367268098
47561
23823
Serve images in next-gen formats — Potential savings of 104 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://tpc.googlesyndication.com/simgad/14213484889297075583
72054
61064.75
https://tpc.googlesyndication.com/simgad/8893624063367268098
47561
37256.1
https://tpc.googlesyndication.com/simgad/6772575844910420761
20238
8378.4
Enable text compression — Potential savings of 2 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://crain-global.s3.amazonaws.com/global/js/cci-firstTouchCookie.js
3356
2054
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 200 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://adage.com/
202.206
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Adage.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://adage.com/
190
https://adage.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Adage.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 70 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.84
13074
https://analytics.tiktok.com/i18n/pixel/config.js?sdkid=C3D2UGQTO1NMNN16J3LG&hostname=adage.com
11352
https://connect.facebook.net/signals/config/444187019640480?v=2.9.84&r=stable
11351
https://connect.facebook.net/signals/config/2264180360515785?v=2.9.84&r=stable
11344
https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C3D2UGQTO1NMNN16J3LG&lib=ttq
9930
https://consent.trustarc.com/asset/notice.js/v/v1.7-9931
8435
https://analytics.tiktok.com/i18n/pixel/identify.js
5489
https://snap.licdn.com/li.lms-analytics/insight.min.js
72
https://s3-prod.adage.com/s3fs-public/js/js__stH21Iu3o09qVt9vSKYbCUyjWDwIz2ZXAholMMUKiA.js
69
https://assets.adobedtm.com/05852ba8023b/741f445f9173/launch-ce3a6a0541ba.min.js
64
https://cdn.keywee.co/dist/analytics-1.5.12.min.js
60
https://cdn.airtory.com/7e6b513cce7b8274e23948d0dda02540.js?541922917
51
https://script.hotjar.com/modules.bcd9ade6b0bb9bdd0789.js
48
https://connect.facebook.net/en_US/fbevents.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://s3-prod.adage.com/styles/950x420/s3/2022-10/20221007_gaming_execs_HERO.jpg
0
Avoid chaining critical requests — 18 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Adage.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 283 requests • 2,967 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
283
3038633
Script
92
1851966
Image
115
690518
Font
5
225215
Stylesheet
5
126582
Other
59
83482
Document
7
60870
Media
0
0
Third-party
247
2396310
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
div.block > div.featured-header-aa-wrapper > div.featured-header-aa-first > img.image-style-_50x420
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Sections Latest Editor's Picks Most Popular Login 11 EXECS CONNECTING GAMIN…
0.37388451899741
SISTER PUBLICATION LINKS Ad Age Creativity Amp Datacenter Resources Events On t…
0.14567045245614
body > div.ay-main-content > div.ay-banner
0.088125865351228
Advertisement
0.0084372462916588
Advertisement
0.00077107678515969
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022100601.js?cb=31070266
3564
250
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
6060
235
https://www.googletagmanager.com/gtag/js?id=UA-19574238-1
3250
188
https://assets.adobedtm.com/05852ba8023b/741f445f9173/launch-ce3a6a0541ba.min.js
1341
170
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
5605
167
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
5772
146
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
5462
143
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
5918
142
https://mb.moatads.com/yi/v2?ol=0&qn=%604%7BZEYwoqI%24%5BK%2BdLLU)%2CMm~tR%23Y.%5BMhS%3A15.sn_003etW6~P6Jn)s)wC%24GL3jX%7BQqDOJ%3Eoy)G3p%2FhFjrR8CL6k%24)m3*%5B%605*mF%40%23b%3DhjdbEW%3C7bNC%3ElaKc%2C%26W%7BQ%40v%269RHrOCFxBoocF)uhFAkD%3Dv%3Cy%5Dv%5BLy*hgMcpk%3FqFm%5Dm%22%2Bx%7Co%3Ee%7CwR3yC%7CQJjM%3Dh%2CeIrR3t!9Zpe4tE0b15%7CQjw%60.%7BiQ%23%40.%5BoVBN%26w_q6!L%3A%2F%3Cv%3EhlTr1W*d%5B4kf%2FLyUoRdByZ%3CPnKMV%25%3C%2Cbq.%22oDOk%2Cz%25GY&tf=1_nMzjG---CSa7H-nHVQZC-bW7qhB-LRwqH-nMzjG-&vi=111111&rc=0%2C0%2C0%2C0%2C0%2C1%2C0%2C0%2C%2C&rb=1-jHwpLA%2FSrWLiKpTYeeKRbm%2FDjq%2FlO6O9YC0%3D&rs=1-OA2rgEk%2F0rYACQ%3D%3D&sc=1&os=1-Zw%3D%3D&qp=00000&is=BBBBB2BBEYBvGl2BBCBBtUTE1RmsqbKW8BsrBu0rCFE48CRBeeBS2hWTMBBQeQBBn2soYggyUig0CBlWZ0uBBCCCCCCOgRBBiOfnE6Bkg7Oxib8MxOtJYHCBdm5kBhIcC9Y8oBXckXBR76iUUsJBCBBBBBBBBBWBBBj3BBBZeGV2BBBCMciUBBBjgEBBBBBB94UMgTdJMtEcpMBBBQBBBnEOccBBBBBB47kNBBBBBBBBBBBBBhcjG6BBJM2L4Bk8BwCBQmIoRBBCzBz1BBCTClBBrbGBC4ehueB57NG9aJfR0BqEKiuwBBBB&iv=8&qt=0&gz=0&hh=0&hn=0&tw=&qc=0&qd=0&qf=1350&qe=940&qh=1&qg=1&qm=420&qa=800&qb=600&qi=800&qj=600&to=000&po=1-0020002000002120&vy=ot%24b%5Bh%40%22oDgO%3DLlE6%3ABcmUZzCFV%60pT6yv%7CEkUpF%3D3%3Ch%2C%25%3BMB1_tNOC%604dEzbSIq11_iCTpXSe%2BShooUKV%3B%2B9%7CPQPmf)P%3DH%3BCH%6029YCN%3FAbcE%3DX7IL3kQ%2CNJJ)%2Cc%7ClTr1W*d%5B4kf%2FLyUoRdByZ%3C99Ksf%2FLyUo0)H&qr=0&url=https%3A%2F%2Fadage.com%2F&pcode=crainprebidheader782626518086&rx=332870978724&callback=MoatNadoAllJsonpRequest_96229576
2270
116
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
6295
115
https://adage.com/
211
95
https://s3-prod.adage.com/s3fs-public/js/js_pm6UPFFA6Jz2uCEX3lIk6tq2TCJyhmm_RdFCfJTS_Q4.js
3828
87
https://www.googletagmanager.com/gtag/js?id=UA-19574238-1
4426
83
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022100601.js?cb=31070266
2190
80
https://s3-prod.adage.com/s3fs-public/css/css_w92vDuzD7y6nbVzqR6vf-230Dzfs5j7FLAKeEPKfHac.css
1735
70
https://script.hotjar.com/modules.bcd9ade6b0bb9bdd0789.js
2901
64
https://adage.com/
574
62
https://z.moatads.com/crainprebidheader782626518086/moatheader.js
1574
62
https://connect.facebook.net/signals/config/444187019640480?v=2.9.84&r=stable
3011
58
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
5404
58
Avoid non-composited animations — 3 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Sections Latest Editor's Picks Most Popular Login
div#google-dfp-aLF5K_DJvzk > div#google_ads_iframe_/105554924/aao/home_1__container__ > div#air_init_holder > iframe.ay-ad-frame
body > div.ay-main-content > div.ay-expand-content
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of adage.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://adage.com/
http/1.1
0
118.76800004393
353
0
301
text/plain
https://adage.com/
h2
119.11600001622
320.33000001684
42743
373843
200
text/html
Document
https://www.googletagmanager.com/gtag/js?id=UA-19574238-1
h2
339.63900001254
363.94900002051
43162
108624
200
application/javascript
Script
https://static.chartbeat.com/js/chartbeat_mab.js
h2
339.90300004371
345.21399997175
10302
23915
200
application/x-javascript
Script
https://assets.adobedtm.com/05852ba8023b/741f445f9173/launch-ce3a6a0541ba.min.js
h2
647.55700004753
659.31200003251
79225
249332
200
application/x-javascript
Script
https://s3-prod.adage.com/s3fs-public/css/css_JoXg4t36oLnmcRdF6K7kUP7gydgXjwKZyo30epPM75I.css
h2
340.29700001702
467.01400005259
11815
69737
200
text/css
Stylesheet
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.css
h2
340.60999995563
356.59199999645
1454
1776
200
text/css
Stylesheet
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick-theme.css
h2
341.11299994402
354.02400000021
1700
3145
200
text/css
Stylesheet
https://s3-prod.adage.com/s3fs-public/css/css_w92vDuzD7y6nbVzqR6vf-230Dzfs5j7FLAKeEPKfHac.css
h2
341.84899996035
542.26300003938
111321
1392580
200
text/css
Stylesheet
https://s3-prod.adage.com/s3fs-public/js/js_pm6UPFFA6Jz2uCEX3lIk6tq2TCJyhmm_RdFCfJTS_Q4.js
h2
342.44299994316
389.89600003697
34252
95226
200
application/javascript
Script
https://z.moatads.com/crainprebidheader782626518086/moatheader.js
h2
647.82700000796
663.95600000396
93820
271627
200
application/x-javascript
Script
https://s3-prod.adage.com/s3fs-public/js/js_tY8rW36KvcmzCi1KXaSDW4e44kkJf2wOvR8-o8ZbbzE.js
h2
342.77400001884
515.22800000384
1673
3473
200
application/javascript
Script
https://securepubads.g.doubleclick.net/tag/js/gpt.js
h2
647.97399996314
657.33499999624
28565
81474
200
text/javascript
Script
https://adage.com/sites/aac/modules/custom/crain_aac_utility/js/quantcast-pixel.js?rjkr1i
h2
648.25099997688
682.02199996449
823
429
200
application/javascript
Script
https://s3-prod.adage.com/s3fs-public/js/js_1pHoAVQz7iMLnxr7I-uJic5cC3a9ZcEfJ_yRpWyK1cs.js
h2
344.33600003831
405.27500002645
4286
13714
200
application/javascript
Script
https://adage.com/modules/contrib/adobe_launch/js/adobe_launch_dtm_init.js?rjkr1i
h2
344.68999993987
400.4979999736
650
67
200
application/javascript
Script
https://s3-prod.adage.com/s3fs-public/js/js_G-yoxhMGzGsXK093_FmUIvUBVC_mmEQ1VB94GHQQwVk.js
h2
344.89700000267
473.9309999859
1026
1383
200
application/javascript
Script
https://crain-platform-aac-prod.s3.amazonaws.com/aac_logo.svg
http/1.1
648.36800005287
844.54499999993
2100
1739
200
image/svg+xml
Image
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221006_ClinchIR_NOAS_3X2_noslime.png
h2
648.6159999622
775.40299994871
3465
2810
200
image/webp
Image
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221010_netflix_binoculars_3x2.jpg
h2
648.823000025
784.22799997497
1952
1290
200
image/webp
Image
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/PP_20221007_GainTheory_iStock-477828972_3X2.jpg
h2
649.23999994062
791.20900004636
4157
3482
200
image/webp
Image
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221010_nissan_3x2.jpg
h2
649.48699995875
695.31900004949
3639
2988
200
image/webp
Image
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221010_Google_The-Design-of-the-Google-Pixel-Collection_3X2.jpg
h2
649.74000002258
808.99799999315
1702
1010
200
image/webp
Image
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221007_John-Lewis_For-all-of-lifes-moments_3X2.jpg
h2
650.04400000907
690.13400003314
2112
1432
200
image/webp
Image
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221007_Lexus_SeetheFuture_3x2.jpg
h2
650.4460000433
790.81999999471
3907
3244
200
image/webp
Image
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221007_AgencyEmployment_chart1-b_3x2.png
h2
650.83299996331
767.02699996531
10270
9610
200
image/webp
Image
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221007_Creativity-Top5_Burberry_NightCreatures_3x2.png
h2
650.99999995437
792.72100003436
10825
10150
200
image/webp
Image
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20220930_EmptyOffices_iStock-1204970659_3x2.jpg
h2
651.27399994526
749.95700002182
3687
3012
200
image/webp
Image
https://s3-prod.adage.com/s3fs-public/styles/width_150/public/Viral%20Nation%20Logo%20Black.png
h2
651.47799998522
774.16499995161
2626
1976
200
image/webp
Image
https://s3-prod.adage.com/s3fs-public/styles/width_150/public/071122-Clinch-Logo-%281%29.png
h2
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https://pagead2.googlesyndication.com/pagead/sodar?id=sodar2&v=225&t=2&li=gpt_2022100601&jk=727763044231006&bg=!KCulK2_NAAYqRg79CkY7ACkAdvg8WhQkgOfZTzbU7xn1_MJh_qmrZX6K8xzkJGuwlfq8qO5gXo1dAQIAAAFIUgAAAAVoAQeZAugYkMC0pDnw6y8yIKhrZHP6dYe8OctdpSgQ_Pseo4Ud_ZeikUm1JgS_mf-cE0lrh6Kza1OcE0O_VM80ea5NyYZfXKFFtYHbgetgocxDd3HR_3RuGOPRJ45FnYjJf2YESlnGzotxMvv7vcVPEDo-TJZAtOMGbhJuqqoG7Of4tdEyrF9XwA0nFfute2PajtcQHrNnvmOVj40JMLyQw0YFBwlDKIkP5CT_t7TxUkkLDdp0o7v3Vghjz8-B-DSM_qW8LO-aIua8R97EWJvwQwNXQB5ZfxKuTiE3-FonHurM_gXkajCn2frHaNcVeVoXqjAVeqJRbmqZJ3erKE0gvmlg3pMWwR7ZHiLOo9WKLjSXZGJzagYuF2p16iApdkhMt4QYiZKtXyIHJ5bgIVJRDuPZ1GMgu7am57ypus0BVkqfApnf0Z7CK6uNu16nCiQhJHVB_RBtyPYpqzI_Me-XEUFsKyaC66ADEYW1qbh9ztNfrASDbaz4gVUIjVboMEAa0Bgfc7mdlrQuZAT-XLDXtwhQYcqmNzI_uj74uUh34ytUk4PilnO-dyIglGAdDcfHOBR_7gelY19kBni3RibkMTG5ISsDXmUUSBTF_g1-0pV3spf09BPUOyempn8UnZIogcFSGiQj9LGl2a9O4dMY28DlfHiyNwKMFZcvL-ZfKnN19WcHT045-q9XXm6U6Q0fW0ev9yqJzV1FZPD1jEPbMnRZvHanDidraqdZoFZUTAJB8jIZdh899xqYPXSVUcokedVo5vNQZQAv7u5jJDYBXjNmf1lTbOxVNczfxs0xtEyD_aV3bAsFV-fKLk4R5nJH2n-yvT6912naOwCT2vSXkQiQeaszLB1LGKP0CK54XtEsrp1CAGR7YBEaM93Zz14hwb76K3AQ9BRS18HqdzLBZasMaYFblDzffwMFcVFmpShzhZ3JA-m2WDg5xrg2iM-s2n1ZlGhTAbuvkL6kjUEuj7sKBqHSMPY3f2bSzDk
h2
15443.99499998
15451.327000046
516
0
204
text/html
Image
https://ml314.com/imsync.ashx?pi=3630680837042733101&data=eyJwaCI6MTA5MDUsIndoIjo5NDAsInRicyI6MCwiZHQiOjE0LCJwaWQiOiIxNjY1NTA2NDk5NjI5XzRlZ2d1NzZ5cyIsInNkIjo5NDB9
h2
17119.581999956
17215.485000052
319
17
200
application/javascript
Script
https://ping.chartbeat.net/ping?h=adage.com&p=%2F&u=BdJaoUNzIK6CQSC8P&d=adage.com&g=25465&g0=landing%20pages&g1=No%20Author&n=1&f=00001&c=0.25&x=0&m=0&y=10826&o=1350&w=940&j=30&R=1&W=0&I=0&E=4&e=4&r=&b=2192&t=BSWFLcB0Kyh4Ce1XF2BBm4-9Udi3B&V=136&tz=420&_acct=anon&sn=2&sv=DTFDbEsL-n9BHhQgrDCVmM3C_5pXV&sd=1&im=062b2f3f&_
h2
17194.351000013
17211.869999999
265
43
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image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
326.529
34.136
363.244
13.025
384.808
9.017
395.187
11.313
408.5
15.496
424.868
5.412
547.552
69.898
617.56
22.814
641.809
11.261
653.085
39.791
700.129
8.399
716.409
7.248
724.832
26.867
752.684
30.18
784.073
39.715
824.866
123.246
953.396
55.657
1009.138
41.517
1054.325
31.901
1086.27
170.35
1261.641
27.723
1324.441
14.374
1338.826
124.973
1463.824
7.413
1471.248
17.172
1489.944
13.288
1505.22
9.813
1515.855
5.342
1532.803
8.559
1541.375
15.803
1562.985
5.731
1569.717
376.451
1946.234
10.322
1961.806
5.805
1977.38
10.312
1992.521
91.38
2083.964
8.003
2105.015
15.185
2120.246
25.32
2145.632
12.989
2158.925
56.314
2216.547
79.562
2296.17
19.831
2316.072
10.782
2339.023
231.885
2570.988
5.677
2578.537
23.212
2617.564
11.035
2633.302
35.329
2671.663
9.072
2680.778
189.434
2870.353
13.801
2884.209
5.645
2896.543
11.566
2908.17
86.542
2994.791
43.703
3049.016
9.346
3059.969
500.722
3561.157
26.788
3593.402
14.965
3615.604
5.751
3622.001
11.269
3633.323
5.784
3643.749
31.023
3674.823
58.153
3733.453
6.999
3783.05
50.508
3855.911
16.819
3876.261
127.747
4018.902
14.387
4058.399
5.115
4063.591
19.212
4086.847
19.978
4106.886
8.9
4121.623
115.804
4237.449
14.241
4252.028
142.976
4399.318
167.397
4572.536
145.801
4723.02
142.105
4869.609
235.441
5107.988
114.872
5227.291
10.57
5238.08
13.91
5252.007
41.654
5297.34
13.24
5319.484
5.03
5348.884
98.21
5497.848
20.397
5519.198
22.452
5550.451
14.995
5595.493
22.92
5619.307
9.259
5628.954
5.546
5636.541
6.915
5647.815
7.189
5679.466
11.949
5691.46
36.715
5731.245
28.237
5767.253
5.427
5786.852
12.036
5800.132
15.38
5822.193
16.661
5840.573
9.031
5850.867
16.782
5871.324
15.857
5893.752
14.472
5915.198
12.843
5934.182
15.208
5956.422
16.521
5978.808
13.292
5993.554
13.809
6009.975
14.813
6026.198
6.801
6034.437
15.369
6051.817
6.646
6058.481
11.239
6072.084
14.681
6088.578
14.664
6105.518
14.964
6122.519
17.905
6140.969
18.494
6166.264
16.633
6258.434
6.132
6873.71
5.819
7693.299
5.216
8307.157
5.522
9329.678
5.196
9739.204
11.033
9949.07
8.79
10156.779
7.203
10362.936
8.415
11385.261
7.449
11543.247
5.124
11550.611
18.442
11571.3
19.677
11592.497
12.703
11605.505
5.723
11612.7
13.333
11627.617
19.008
11654.916
14.537
11673.8
14.557
11692.579
13.448
11711.645
13.917
11726.327
16.164
11743.313
14.853
11762.864
15.919
11779.507
17.711
11803.399
17.971
11821.907
15.915
11837.846
14.64
11853.887
11.759
11869.989
15.606
11886.313
18.335
11905.231
19.472
11924.976
12.63
11942.941
18.588
12444.999
5.198
12854.607
5.733
13007.697
12.988
13265.145
14.068
13479.145
19.212
14105.822
5.385
14311.117
19.008
14338.47
82.803
14425.441
16.126
14446.94
20.803
14472.201
16.378
14491.551
11.281
14504.114
21.113
14526.253
9.364
14549.685
15.043
14584.534
29.802
14618.141
11.985
14630.188
12.504
14642.959
12.195
14656.066
11.591
14668.776
11.729
14681.41
17.886
14700.172
12.085
14721.576
11.616
14734.277
17.281
14751.603
8.546
14760.192
11.789
14775.872
11.979
14789.996
21.66
14812.672
26.549
14845.163
11.4
14857.596
25.32
14883.803
12.207
14898.028
12.998
14912.011
11.318
14959.074
7.806
15165.818
6.232
15371.071
6.457
15430.65
7.958
15439.383
5.931
15445.347
19.499
15576.694
5.224
15781.865
5.433
15987.704
5.465
16397.709
8.165
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

First Contentful Paint — 1.5 s
The time taken for the first image or text on the page to be rendered.
Cumulative Layout Shift — 0.23
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

Max Potential First Input Delay — 250 ms
Users could experience a delay when interacting with the page.

Other

Reduce unused CSS — Potential savings of 108 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Adage.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://s3-prod.adage.com/s3fs-public/css/css_w92vDuzD7y6nbVzqR6vf-230Dzfs5j7FLAKeEPKfHac.css
111321
99579
https://s3-prod.adage.com/s3fs-public/css/css_JoXg4t36oLnmcRdF6K7kUP7gydgXjwKZyo30epPM75I.css
11815
11313
Reduce unused JavaScript — Potential savings of 500 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/2264180360515785?v=2.9.84&r=stable
87234
82326
https://connect.facebook.net/signals/config/444187019640480?v=2.9.84&r=stable
87432
68907
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022100601.js?cb=31070266
132259
59418
https://www.googletagmanager.com/gtag/js?id=AW-1052425953&l=dataLayer&cx=c
60193
48406
https://script.hotjar.com/modules.bcd9ade6b0bb9bdd0789.js
66962
46123
https://s3-prod.adage.com/s3fs-public/js/js__stH21Iu3o09qVt9vSKYbCUyjWDwIz2ZXAholMMUKiA.js
70727
44391
https://s3-prod.adage.com/s3fs-public/js/js_6sJ9zaDPPcZVChpzKqwtshyfSRoC-_n1MXTOWHcBjKo.js
64053
35078
https://www.googletagmanager.com/gtag/js?id=AW-1052425953&l=dataLayer
60179
29968
https://assets.adobedtm.com/05852ba8023b/741f445f9173/launch-ce3a6a0541ba.min.js
79225
29173
https://z.moatads.com/crainprebidheader782626518086/moatheader.js
93820
26655
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.84
21982
20699
https://www.googletagmanager.com/gtag/js?id=UA-19574238-1
43162
20486
Avoid enormous network payloads — Total size was 2,967 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022100601.js?cb=31070266
132259
https://s3-prod.adage.com/s3fs-public/styles/460x307/public/20221007_Creativity-Top5_Burberry_NightCreatures_3x2.png
115879
https://s3-prod.adage.com/s3fs-public/css/css_w92vDuzD7y6nbVzqR6vf-230Dzfs5j7FLAKeEPKfHac.css
111321
https://z.moatads.com/crainprebidheader782626518086/moatheader.js
93820
https://crain-platform-shared.s3.amazonaws.com/aac/fonts/outsiders/Outsiders_Bold_PROWEB.woff
90149
https://connect.facebook.net/signals/config/444187019640480?v=2.9.84&r=stable
87432
https://connect.facebook.net/signals/config/2264180360515785?v=2.9.84&r=stable
87234
https://assets.adobedtm.com/05852ba8023b/741f445f9173/launch-ce3a6a0541ba.min.js
79225
https://tpc.googlesyndication.com/simgad/14213484889297075583
72914
https://cdn.airtory.com/webp/4dd7c5b11382575f7cb3eb4cd5992703_AMZQ2DisplayUSTNF970x415.webp
70771

Metrics

Time to Interactive — 5.9 s
The time taken for the page to become fully interactive.
Speed Index — 4.1 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 950 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Largest Contentful Paint — 3.1 s
The timing of the largest text or image that is painted.

Audits

First Meaningful Paint — 1.9 s
The time taken for the primary content of the page to be rendered.

Other

Eliminate render-blocking resources — Potential savings of 840 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Adage.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://s3-prod.adage.com/s3fs-public/css/css_JoXg4t36oLnmcRdF6K7kUP7gydgXjwKZyo30epPM75I.css
11815
230
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.css
1454
230
https://s3-prod.adage.com/s3fs-public/css/css_w92vDuzD7y6nbVzqR6vf-230Dzfs5j7FLAKeEPKfHac.css
111321
160
Serve static assets with an efficient cache policy — 73 resources found
Adage.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://ak.sail-horizon.com/spm/spm.v1.min.js
0
44994
https://crain-global.s3.amazonaws.com/global/js/cci-firstTouchCookie.js
0
3726
https://crain-platform-aac-prod.s3.amazonaws.com/aac_logo.svg
0
2100
https://bam.nr-data.net/1/6e51ac8bf4?a=165752170&v=1216.487a282&to=bwMEMhYCXUUCUBBbW1ZJJwUQClxYTHcWR0RZCjolCxFWaiZdEFtAQTolCQoXQVkPXwFAaH0IEg8QGmVfBkQnXVpMFAkKCAZBG11FDVdD&rst=14486&ck=1&ref=https://adage.com/&ap=4462&be=366&fe=14404&dc=1592&perf=%7B%22timing%22:%7B%22of%22:1665506497519,%22n%22:0,%22f%22:120,%22dn%22:120,%22dne%22:120,%22c%22:120,%22ce%22:120,%22rq%22:120,%22rp%22:322,%22rpe%22:322,%22dl%22:329,%22di%22:1570,%22ds%22:1581,%22de%22:1927,%22dc%22:14339,%22l%22:14403,%22le%22:14419%7D,%22navigation%22:%7B%7D%7D&fp=3088&fcp=3088&at=Q0QHRF4YTks%3D&jsonp=NREUM.setToken
0
621
https://ps.eyeota.net/match?bid=r8hrb20&uid=nil&referrer_pid=r8hrb20
0
440
https://pixel.keywee.co/i?stm=1665506501624&e=pv&url=https%3A%2F%2Fadage.com%2F&page=Advertising%2C%20Marketing%2C%20Agency%2C%20Tech%20and%20Data%20News%20%7C%20Ad%20Age&tv=js-2.9.1&tna=cf&aid=852&p=web&tz=America%2FLos_Angeles&lang=en-US&cs=UTF-8&res=800x600&cd=24&cookie=1&f_passive=1&f_wheel=wheel&eid=25fa8ffe-079d-4e8b-aefb-b826743da597&dtm=1665506501621&vp=1350x940&ds=1350x10823&vid=1&sid=0ca204d2-9a89-4d5e-b496-67239d9fcff5&duid=ff9dee13-ebf3-44a4-bf4d-0d20f55b595f&fp=3541654218
0
410
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=cc06a580-0d7d-4a6d-8790-b18567adf5d3&_expected_cookie=09bcd200a17ce5fb85a8901098b2ebb7
0
399
https://www.facebook.com/tr/?id=2264180360515785&ev=KWCEPV&dl=https%3A%2F%2Fadage.com%2F&rl=&if=false&ts=1665506503029&cd[noad30]=1&cd[noadcm]=1&cd[nokart]=0&cd[pvps]=1&cd[slensec]=0&cd[ar30d]=1&cd[arcm]=1&cd[kar30d]=0&cd[karcm]=0&cd[ts30d]=0&cd[tscm]=0&cd[kru]=0&sw=800&sh=600&v=2.9.84&r=stable&ec=0&o=30&fbp=fb.1.1665506501240.1214348220&it=1665506499659&coo=false&dpo=LDU&dpoco=0&dpost=0&tm=2&rqm=GET
0
352
https://www.facebook.com/tr/?id=2264180360515785&ev=PageView&dl=https%3A%2F%2Fadage.com%2F&rl=&if=false&ts=1665506503032&sw=800&sh=600&v=2.9.84&r=stable&ec=1&o=30&fbp=fb.1.1665506501240.1214348220&it=1665506499659&coo=false&dpo=LDU&dpoco=0&dpost=0&tm=1&rqm=GET
0
352
https://www.facebook.com/tr/?id=444187019640480&ev=PageView&dl=https%3A%2F%2Fadage.com%2F&rl=&if=false&ts=1665506501248&sw=800&sh=600&v=2.9.84&r=stable&a=adobe_launch&ec=0&o=30&fbp=fb.1.1665506501240.1214348220&it=1665506499659&coo=false&rqm=GET
0
352
https://p1.zemanta.com/p/13116/9800/
0
241
https://tags.srv.stackadapt.com/events.js
5000
5943
https://www.redditstatic.com/ads/pixel.js
60000
8524
https://static.hotjar.com/c/hotjar-1906529.js?sv=6
60000
2976
https://mb.moatads.com/yi/v2?ol=0&qn=%604%7BZEYwoqI%24%5BK%2BdLLU)%2CMm~tR%23Y.%5BMhS%3A15.sn_003etW6~P6Jn)s)wC%24GL3jX%7BQqDOJ%3Eoy)G3p%2FhFjrR8CL6k%24)m3*%5B%605*mF%40%23b%3DhjdbEW%3C7bNC%3ElaKc%2C%26W%7BQ%40v%269RHrOCFxBoocF)uhFAkD%3Dv%3Cy%5Dv%5BLy*hgMcpk%3FqFm%5Dm%22%2Bx%7Co%3Ee%7CwR3yC%7CQJjM%3Dh%2CeIrR3t!9Zpe4tE0b15%7CQjw%60.%7BiQ%23%40.%5BoVBN%26w_q6!L%3A%2F%3Cv%3EhlTr1W*d%5B4kf%2FLyUoRdByZ%3CPnKMV%25%3C%2Cbq.%22oDOk%2Cz%25GY&tf=1_nMzjG---CSa7H-nHVQZC-bW7qhB-LRwqH-nMzjG-&vi=111111&rc=0%2C0%2C0%2C0%2C0%2C1%2C0%2C0%2C%2C&rb=1-jHwpLA%2FSrWLiKpTYeeKRbm%2FDjq%2FlO6O9YC0%3D&rs=1-OA2rgEk%2F0rYACQ%3D%3D&sc=1&os=1-Zw%3D%3D&qp=00000&is=BBBBB2BBEYBvGl2BBCBBtUTE1RmsqbKW8BsrBu0rCFE48CRBeeBS2hWTMBBQeQBBn2soYggyUig0CBlWZ0uBBCCCCCCOgRBBiOfnE6Bkg7Oxib8MxOtJYHCBdm5kBhIcC9Y8oBXckXBR76iUUsJBCBBBBBBBBBWBBBj3BBBZeGV2BBBCMciUBBBjgEBBBBBB94UMgTdJMtEcpMBBBQBBBnEOccBBBBBB47kNBBBBBBBBBBBBBhcjG6BBJM2L4Bk8BwCBQmIoRBBCzBz1BBCTClBBrbGBC4ehueB57NG9aJfR0BqEKiuwBBBB&iv=8&qt=0&gz=0&hh=0&hn=0&tw=&qc=0&qd=0&qf=1350&qe=940&qh=1&qg=1&qm=420&qa=800&qb=600&qi=800&qj=600&to=000&po=1-0020002000002120&vy=ot%24b%5Bh%40%22oDgO%3DLlE6%3ABcmUZzCFV%60pT6yv%7CEkUpF%3D3%3Ch%2C%25%3BMB1_tNOC%604dEzbSIq11_iCTpXSe%2BShooUKV%3B%2B9%7CPQPmf)P%3DH%3BCH%6029YCN%3FAbcE%3DX7IL3kQ%2CNJJ)%2Cc%7ClTr1W*d%5B4kf%2FLyUoRdByZ%3C99Ksf%2FLyUo0)H&qr=0&url=https%3A%2F%2Fadage.com%2F&pcode=crainprebidheader782626518086&rx=332870978724&callback=MoatNadoAllJsonpRequest_96229576
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https://connect.facebook.net/signals/config/2264180360515785?v=2.9.84&r=stable
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https://connect.facebook.net/en_US/fbevents.js
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https://connect.facebook.net/signals/plugins/identity.js?v=2.9.84
1200000
21982
https://assets.adobedtm.com/05852ba8023b/741f445f9173/launch-ce3a6a0541ba.min.js
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79225
https://s3-prod.adage.com/styles/950x420/s3/2022-10/20221007_gaming_execs_HERO.jpg
3600000
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https://ml314.com/tag.aspx?119
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https://ml314.com/tag.aspx?1192022
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https://consent.trustarc.com/notice?domain=crain.com&c=teconsent&text=true&pcookie=true&cdn=1&gtm=true&js=bb&noticeType=bb&privacypolicylink=%2Fprivacy-policy&cookieLink=%2Fprivacy-policy
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https://static.chartbeat.com/js/sitewidgets/sitetotal.js
7200000
22125
https://www.google-analytics.com/analytics.js
7200000
20664
https://static.chartbeat.com/js/chartbeat.js
7200000
15334
https://js-agent.newrelic.com/nr-1216.min.js
7200000
15082
https://static.chartbeat.com/js/chartbeat_mab.js
7200000
10302
https://z.moatads.com/craindfp44917164363/moatad.js
11349000
4915
https://z.moatads.com/craindfp44917164363/moatad.js
11357000
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https://z.moatads.com/craindfp44917164363/moatad.js
11357000
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https://z.moatads.com/craindfp44917164363/moatad.js
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https://z.moatads.com/craindfp44917164363/moatad.js
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https://z.moatads.com/craindfp44917164363/moatad.js
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https://z.moatads.com/crainprebidheader782626518086/moatheader.js
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https://snap.licdn.com/li.lms-analytics/insight.min.js
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https://static.cloudflareinsights.com/beacon.min.js/v652eace1692a40cfa3763df669d7439c1639079717194
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https://ad.doubleclick.net/favicon.ico?ad=300x250&ad_box_=1&adnet=1&showad=1&size=250x250
86400000
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https://cdn.keywee.co/config/852.js
86400000
656
https://cdn.keywee.co/dist/analytics-1.5.12.min.js
259200000
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https://tpc.googlesyndication.com/pagead/js/r20221005/r20110914/client/window_focus_fy2021.js
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2126
https://tpc.googlesyndication.com/pagead/js/r20221005/r20110914/client/window_focus_fy2021.js
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https://tpc.googlesyndication.com/pagead/js/r20221005/r20110914/client/window_focus_fy2021.js
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https://tpc.googlesyndication.com/pagead/js/r20221005/r20110914/client/window_focus_fy2021.js
1209600000
2125
https://adage.com/modules/contrib/google_analytics/js/google_analytics.js?v=9.4.1
1209600000
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https://adage.com/sites/aac/modules/custom/crain_aac_utility/js/quantcast-pixel.js?rjkr1i
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https://adage.com/modules/contrib/adobe_launch/js/adobe_launch_dtm_init.js?rjkr1i
1209600000
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https://cdn.airtory.com/webp/4dd7c5b11382575f7cb3eb4cd5992703_AMZQ2DisplayUSTNF970x415.webp
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Avoid an excessive DOM size — 2,284 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
2284
Maximum DOM Depth
Publishing Partner:
27
Maximum Child Elements
10:45 AM ET Why Amazon is a contender to land NBA media rights 09:00 AM ET Publ…
64
Reduce JavaScript execution time — 3.9 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://adage.com/
1361.613
45.942
4.695
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
942.142
751.467
15.675
https://z.moatads.com/crainprebidheader782626518086/moatheader.js
647.183
531.588
7.866
https://s3-prod.adage.com/s3fs-public/js/js_pm6UPFFA6Jz2uCEX3lIk6tq2TCJyhmm_RdFCfJTS_Q4.js
623.692
477.201
1.647
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022100601.js?cb=31070266
603.048
461.712
47.201
Unattributable
423.699
20.208
0.174
https://z.moatads.com/craindfp44917164363/moatad.js
306.293
186.665
1.652
https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
305.971
285.356
2.852
https://mb.moatads.com/yi/v2?ol=0&qn=%604%7BZEYwoqI%24%5BK%2BdLLU)%2CMm~tR%23Y.%5BMhS%3A15.sn_003etW6~P6Jn)s)wC%24GL3jX%7BQqDOJ%3Eoy)G3p%2FhFjrR8CL6k%24)m3*%5B%605*mF%40%23b%3DhjdbEW%3C7bNC%3ElaKc%2C%26W%7BQ%40v%269RHrOCFxBoocF)uhFAkD%3Dv%3Cy%5Dv%5BLy*hgMcpk%3FqFm%5Dm%22%2Bx%7Co%3Ee%7CwR3yC%7CQJjM%3Dh%2CeIrR3t!9Zpe4tE0b15%7CQjw%60.%7BiQ%23%40.%5BoVBN%26w_q6!L%3A%2F%3Cv%3EhlTr1W*d%5B4kf%2FLyUoRdByZ%3CPnKMV%25%3C%2Cbq.%22oDOk%2Cz%25GY&tf=1_nMzjG---CSa7H-nHVQZC-bW7qhB-LRwqH-nMzjG-&vi=111111&rc=0%2C0%2C0%2C0%2C0%2C1%2C0%2C0%2C%2C&rb=1-jHwpLA%2FSrWLiKpTYeeKRbm%2FDjq%2FlO6O9YC0%3D&rs=1-OA2rgEk%2F0rYACQ%3D%3D&sc=1&os=1-Zw%3D%3D&qp=00000&is=BBBBB2BBEYBvGl2BBCBBtUTE1RmsqbKW8BsrBu0rCFE48CRBeeBS2hWTMBBQeQBBn2soYggyUig0CBlWZ0uBBCCCCCCOgRBBiOfnE6Bkg7Oxib8MxOtJYHCBdm5kBhIcC9Y8oBXckXBR76iUUsJBCBBBBBBBBBWBBBj3BBBZeGV2BBBCMciUBBBjgEBBBBBB94UMgTdJMtEcpMBBBQBBBnEOccBBBBBB47kNBBBBBBBBBBBBBhcjG6BBJM2L4Bk8BwCBQmIoRBBCzBz1BBCTClBBrbGBC4ehueB57NG9aJfR0BqEKiuwBBBB&iv=8&qt=0&gz=0&hh=0&hn=0&tw=&qc=0&qd=0&qf=1350&qe=940&qh=1&qg=1&qm=420&qa=800&qb=600&qi=800&qj=600&to=000&po=1-0020002000002120&vy=ot%24b%5Bh%40%22oDgO%3DLlE6%3ABcmUZzCFV%60pT6yv%7CEkUpF%3D3%3Ch%2C%25%3BMB1_tNOC%604dEzbSIq11_iCTpXSe%2BShooUKV%3B%2B9%7CPQPmf)P%3DH%3BCH%6029YCN%3FAbcE%3DX7IL3kQ%2CNJJ)%2Cc%7ClTr1W*d%5B4kf%2FLyUoRdByZ%3C99Ksf%2FLyUo0)H&qr=0&url=https%3A%2F%2Fadage.com%2F&pcode=crainprebidheader782626518086&rx=332870978724&callback=MoatNadoAllJsonpRequest_96229576
235.232
207.816
0.136
https://assets.adobedtm.com/05852ba8023b/741f445f9173/launch-ce3a6a0541ba.min.js
230.138
204.775
6.139
https://cdn.keywee.co/dist/sp-2.9.1.js
165.097
103.857
1.113
https://script.hotjar.com/modules.bcd9ade6b0bb9bdd0789.js
151.337
66.963
5.567
https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C3D2UGQTO1NMNN16J3LG&lib=ttq
100.394
86.681
8.257
https://ak.sail-horizon.com/spm/spm.v1.min.js
72.784
68.064
2.318
https://s3-prod.adage.com/s3fs-public/css/css_w92vDuzD7y6nbVzqR6vf-230Dzfs5j7FLAKeEPKfHac.css
69.898
0
0
https://static.chartbeat.com/js/chartbeat.js
62.237
58.2
1.852
https://connect.facebook.net/signals/config/444187019640480?v=2.9.84&r=stable
60.902
49.861
7.854
https://cdn.airtory.com/7e6b513cce7b8274e23948d0dda02540.js?541922917
57.965
41.819
5.695
https://static.chartbeat.com/js/chartbeat_mab.js
57.464
55.157
0.538
https://www.googletagmanager.com/gtag/js?id=AW-1052425953&l=dataLayer
56.23
52.127
2.713
Minimize main-thread work — 7.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
4323.9479999999
Style & Layout
860.847
Other
801.55599999999
Rendering
693.351
Garbage Collection
239.674
Parse HTML & CSS
191.362
Script Parsing & Compilation
175.942
Reduce the impact of third-party code — Third-party code blocked the main thread for 790 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
823838
540.95
SHOW DETAILS
146269
110.173
SHOW DETAILS
88969
103.059
SHOW DETAILS
71648
21.952
SHOW DETAILS
91241
8.919
SHOW DETAILS
50850
1.244
SHOW DETAILS
231041
0
SHOW DETAILS
225293
0
SHOW DETAILS
163534
0
SHOW DETAILS
49246
0
SHOW DETAILS
35925
0
SHOW DETAILS
30538
0
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29515
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21272
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SHOW DETAILS
17773
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SHOW DETAILS
17005
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SHOW DETAILS
15703
0
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15648
0
SHOW DETAILS
9127
0
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8807
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7552
0
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5518
0
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3322
0
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2058
0
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1777
0
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1560
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1467
0
SHOW DETAILS
1339
0
SHOW DETAILS
1140
0
SHOW DETAILS
776
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SHOW DETAILS
241
0
Largest Contentful Paint image was lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
div.block > div.featured-header-aa-wrapper > div.featured-header-aa-first > img.image-style-_50x420
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
SHOW DETAILS
SHOW DETAILS
SHOW DETAILS
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
SHOW DETAILS
SHOW DETAILS
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://s3-prod.adage.com/s3fs-public/styles/width_660/public/20221007_profitero_3x2b.jpg
Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
SHOW DETAILS
SHOW DETAILS
SHOW DETAILS
SHOW DETAILS
59

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of adage.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Adage.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

`[aria-hidden="true"]` elements contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
Failing Elements
Burger King's 'ghost detector' offers free Whoppers for those with haunted hous…
Uber Eats' quirky ads show people embracing their downtime awaiting takeout Mot…
How Casa Verde disrupted plant-based food with traditional Latin American flavo…
ARIA IDs are not unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Failing Elements
SISTER PUBLICATION LINKS
AAC USER ACCOUNT MENU
SUBSCRIBE
Main navigation

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
body.adage-homepage > section#sailthru-overlay-container > div.sailthru-overlay > button.sailthru-overlay-close
`<frame>` or `<iframe>` elements do not have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Failing Elements
div#google-dfp-aLF5K_DJvzk > div#google_ads_iframe_/105554924/aao/home_1__container__ > div#air_init_holder > iframe.ay-ad-frame
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
Subscribe Now
Renew
Get Datacenter

Tables and lists

List items (`<li>`) are not contained within `<ul>` or `<ol>` parent elements.
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Failing Elements
Register For Free
Login

Best practices

The document uses `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
Failing Elements
head > meta
`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements
head > meta

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
83

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that adage.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.6.0
jQuery UI
1.13.1
Backbone
1.4.1
Underscore
1.13.3
core-js
core-js-pure@3.0.0; core-js-global@3.11.0; core-js-global@3.11.0
Drupal
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://ml314.com/tag.aspx?1192022
http://localhost:8080/sourcemaps/tag.js.map
https://ml314.com/tag.aspx?119
http://localhost:8080/sourcemaps/tag.js.map
https://cdn.keywee.co/dist/analytics.min.js
https://cdn.keywee.co/dist/analytics.min.js.map
https://pagead2.googlesyndication.com/bg/75n5MIkdKjMQGlOCWCYwhumMUPtaURPkn9Lrop-Fp5U.js
https://ak.sail-horizon.com/spm/spm.v1.min.js
https://ak.sail-horizon.com/spm/spm.v1.min.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://adage.com/
Allowed

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
SHOW DETAILS
Failed to load resource: the server responded with a status of 403 (Forbidden)
SHOW DETAILS
Failed to load resource: the server responded with a status of 404 (Not Found)
83

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for adage.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of adage.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
22

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of adage.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of adage.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 56
Performance 16
Accessibility 67
Best Practices 83
SEO 84
PWA 30
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://adage.com/
Updated: 11th October, 2022

5.15 seconds
First Contentful Paint (FCP)
32%
20%
48%

0.02 seconds
First Input Delay (FID)
92%
5%
3%

Simulate loading on mobile
16

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for adage.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.056
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Properly size images
Images can slow down the page's load time. Adage.com should consider serving more appropriate-sized images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Adage.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Adage.com should consider minifying JS files.
Enable text compression — Potential savings of 2 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://crain-global.s3.amazonaws.com/global/js/cci-firstTouchCookie.js
3356
2054
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 140 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://adage.com/
142.693
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Adage.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://adage.com/
630
https://adage.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Adage.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 75 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.84
13074
https://connect.facebook.net/signals/config/444187019640480?v=2.9.84&r=stable
11351
https://connect.facebook.net/signals/config/2264180360515785?v=2.9.84&r=stable
11344
https://analytics.tiktok.com/i18n/pixel/config.js?sdkid=C3D2UGQTO1NMNN16J3LG&hostname=adage.com
11294
https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C3D2UGQTO1NMNN16J3LG&lib=ttq
9622
https://consent.trustarc.com/asset/notice.js/v/v1.7-9931
8435
https://analytics.tiktok.com/i18n/pixel/identify.js
5477
https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_227_3_0/ebHtml5PoliteBanner.js
5433
https://snap.licdn.com/li.lms-analytics/insight.min.js
72
https://s3-prod.adage.com/s3fs-public/js/js__stH21Iu3o09qVt9vSKYbCUyjWDwIz2ZXAholMMUKiA.js
69
https://assets.adobedtm.com/05852ba8023b/741f445f9173/launch-ce3a6a0541ba.min.js
64
https://cdn.keywee.co/dist/analytics-1.5.12.min.js
60
https://script.hotjar.com/modules.bcd9ade6b0bb9bdd0789.js
48
https://connect.facebook.net/en_US/fbevents.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://s3-prod.adage.com/styles/950x420/s3/2022-10/20221007_gaming_execs_HERO.jpg
0
Avoid chaining critical requests — 17 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Adage.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 2 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
dv_gdpr_start
Mark
4399.963
dv_gdpr_v2_start
Mark
4400.476
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 273 requests • 2,898 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
273
2967333
Script
97
2038371
Image
90
386394
Font
4
221383
Stylesheet
5
126773
Document
9
109548
Other
68
84864
Media
0
0
Third-party
239
2463619
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
div.block > div.featured-header-aa-wrapper > div.featured-header-aa-first > img.image-style-_50x420
Avoid large layout shifts — 3 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
11 EXECS CONNECTING GAMING TO MARKETING—THE LEADERS DIVING INTO ROBLOX, MOBILE …
0.039648963839656
DON'T MISS Don't Miss Nissan's NIL marketing Watch the newest commercials Bravo…
0.016605918972844
body > img
1.1333333333333E-5
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://cdn.doubleverify.com/dv-measurements3094.js
27073
708
https://www.googletagmanager.com/gtag/js?id=UA-19574238-1
16041
678
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022100401.js?cb=31070165
18090
674
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
27781
548
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
28961
475
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
26613
460
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
29436
425
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
28567
394
https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_227_3_0/ebHtml5PoliteBanner.js
22980
310
https://mb.moatads.com/yi/v2?ol=0&qn=%604%7BZEYwoqI%24%5BK%2BdLLU)%2CMm~tR%23Y.%5BMhS%3A15.sn_003etW6~P6Jn)s)wC%24GL3jX%7BQqDOJ%3Eoy)G3p%2FhFjrR8whYqbB%60HO%3B7icR0%2F.bm%5DE%24%3CRO%3B0X!L%257LYV%7D7*%5B%26%2Bc%5B5IUOG(%2CWV%7BGrV~1HmDkP8D4rUDtmxT%3Bwv%40V374BKm55%3D%261fp%5BoU5t(K%7C%3C%3Ce%24%26*x*EjrR8Ov%3Cm%7Czs1HJEkgSS%3F(KA.E%24C%23I%3BW5.NO)VE%5ER0M%2B3~%60yClN~1KD5pf5%5BG%5BZFZ8R6tbK0pH%23bU%24(9N%2CNJJ)%2CW%2F5XFK%26(A&tf=1_nMzjG---CSa7H-nHVQZC-bW7qhB-LRwqH-nMzjG-&vi=111111&rc=0%2C0%2C0%2C0%2C0%2C1%2C0%2C0%2C%2C&rb=1-BExv0Z4P%2FoYsOXc4cbB%2FT30Y%2BBKA35NdQL4%3D&rs=1-H141M1%2F1Kg7M0g%3D%3D&sc=1&os=1-ZQ%3D%3D&qp=00000&is=BBBBB2BBEYBvGl2BBCBBtUTE1RmsqbKW8BsrBu0rCFE48CRBeeBS2hWTMBBQeQBBn2soYggyUig0CBlWZ0uBBCCCCCCOgRBBiOfnE6Bkg7Oxib8MxOtJYHCBdm5kBhIcC9Y8oBXckXBR76iUUsJBCBBBBBBBBBWBBBj3BBBZeGV2BBBCMciUBBBjgEBBBBBB94UMgTdJMtEcpMBBBQBBBnEOccBBBBBB47kNBBBBBBBBBBBBBhcjG6BBJM2L4Bk8BwCBQmIoRBBCzBz1BBCTClBBrbGBC4ehueB57NG9aJfR0BqEKiuwBBBB&iv=8&qt=0&gz=0&hh=0&hn=0&tw=&qc=0&qd=0&qf=360&qe=640&qh=360&qg=640&qm=420&qa=360&qb=640&qi=360&qj=640&to=000&po=1-0020002000002120&vy=ot%24b%5Bh%40%22oDgO%3DLlE6%3ABcmUZzCFV%60pT6yv%7CEkUpF%3D3%3Ch%2C%25%3BMB1_tNOC%604dEzbSIq11_iCTpXSe%2BShooUKV%3B%2B9%7CPQPmf)P%3DH%3BCH%6029YCN%3FAbcE%3DX7IL3kQ%2CNJJ)%2Cc%7ClTr1W*d%5B4kf%2FLyUoRdByZ%3C99Ksf%2FLyUo0)H&qr=0&url=https%3A%2F%2Fadage.com%2F&pcode=crainprebidheader782626518086&rx=966761431238&callback=MoatNadoAllJsonpRequest_10681940
11434
307
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022100401.js?cb=31070165
11129
305
https://assets.adobedtm.com/05852ba8023b/741f445f9173/launch-ce3a6a0541ba.min.js
6052
295
https://s3-prod.adage.com/s3fs-public/js/js_pm6UPFFA6Jz2uCEX3lIk6tq2TCJyhmm_RdFCfJTS_Q4.js
16720
251
https://c62bc5f14b7410028aeacf5846e44007.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
732
247
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
28329
238
https://www.googletagmanager.com/gtag/js?id=UA-19574238-1
24291
234
https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C3D2UGQTO1NMNN16J3LG&lib=ttq
20730
215
https://s3-prod.adage.com/s3fs-public/css/css_w92vDuzD7y6nbVzqR6vf-230Dzfs5j7FLAKeEPKfHac.css
8790
212
https://analytics.tiktok.com/i18n/pixel/config.js?sdkid=C3D2UGQTO1NMNN16J3LG&hostname=adage.com
22595
200
https://static.chartbeat.com/js/chartbeat.js
16971
193
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of adage.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
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h2
4553.4069999121
4597.4399996921
1073
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200
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h2
4561.4749998786
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Image
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h2
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h2
4615.8439996652
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Image
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h2
4803.3409998752
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h2
5485.1879999042
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1073
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h2
5506.6489996389
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text/html
Script
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h2
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https://px.moatads.com/pixel.gif?e=9&q=0&hp=1&wf=1&ra=6&pxm=3&sgs=3&vb=7&kq=2.625&lo=1&uk=null&pk=1&wk=1&rk=1&tk=1&ak=-&i=CRAINDFP1&ol=0&qn=%604%7BZEYwoqI%24%5BK%2BdLLU)%2CMm~tR%23Y.%5BMhS%3A15.sn_003etW6~P6Jn)s)wC%24GL3jX%7BQqDOJ%3Eoy)G3p%2FhFjrR8whYqbB%60HO%3B7icR0%2F.bm%5DE%24%3CRO%3B0X!L%257LYV%7D7*%5B%26%2Bc%5B5IUOG(%2CWV%7BGrV~1HmDkP8D4rUDtmxT%3Bwv%40V374BKm55%3D%261fp%5BoU5t(K%7C%3C%3Ce%24%26*x*EjrR8Ov%3Cm%7Czs1HJEkgSS%3F(KA.E%24C%23I%3BW5.NO)VE%5ER0M%2B3~%60yClN~1KD5pf5%5BG%5BZFZ8R6tbK0pH%23bU%24(9N%2CNJJ)%2CW%2F5XFK%26(A&tf=1_nMzjG---CSa7H-nHVQZC-bW7qhB-LRwqH-nMzjG-&vi=111111&rc=0%2C0%2C0%2C0%2C0%2C1%2C0%2C0%2C%2C&rb=1-BExv0Z4P%2FoYsOXc4cbB%2FT30Y%2BBKA35NdQL4%3D&rs=1-H141M1%2F1Kg7M0g%3D%3D&sc=1&os=1-ZQ%3D%3D&qp=00000&is=BBBBB2BBEYBvGl2BBCBBtUTE1RmsqbKW8BsrBu0rCFE48CRBeeBS2hWTMBBQeQBBn2soYggyUig0CBlWZ0uBBCCCCCCOgRBBiOfnE6Bkg7Oxib8MxOtJYHCBdm5kBhIcC9Y8oBXckXBR76iUUsJBCBBBBBBBBBWBBBj3BBBZeGV2BBBCMciUBBBjgEBBBBBB94UMgTdJMtEcpMBBBQBBBnEOccBBBBBB47kNBBBBBBBBBBBBBhcjG6BBJM2L4Bk8BwCBQmIoRBBCzBz1BBCTClBBrbGBC4ehueB57NG9aJfR0BqEKiuwBBBB&iv=8&qt=0&gz=0&hh=0&hn=0&tw=&qc=0&qd=0&qf=360&qe=640&qh=360&qg=640&qm=420&qa=360&qb=640&qi=360&qj=640&to=000&po=1-0020002000002120&vy=ot%24b%5Bh%40%22oDgO%3DLlE6%3ABcmUZzCFV%60pT6yv%7CEkUpF%3D3%3Ch%2C%25%3BMB1_tNOC%604dEzbSIq11_iCTpXSe%2BShooUKV%3B%2B9%7CPQPmf)P%3DH%3BCH%6029YCN%3FAbcE%3DX7IL3kQ%2CNJJ)%2Cc%7ClTr1W*d%5B4kf%2FLyUoRdByZ%3C99Ksf%2FLyUo0)H&qr=0&ql=&qo=0&vf=1&vg=100&bq=11&g=1&h=250&w=300&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&rm=1&fy=0&gp=0&zGSRS=1&zGSRC=1&gu=https%3A%2F%2Fadage.com%2F&id=1&ii=4&pl=0&f=0&j=&t=1665506560850&de=347214847534&rx=966761431238&cu=1665506560850&m=8297&ar=220b545db30-clean&iw=1e2f14d&cb=1&rd=1&ll=2&lm=0&ln=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=22379&le=1&ch=0&vv=1&vw=1%3A0%3A0&vp=0&vx=0%3A-%3A-&pe=1%3A1489%3A1489%3A5636%3A1134&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&aj=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&dj=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=5177&cd=235&ah=5177&am=235&xd=00&rf=0&re=0&wb=1&cl=0&at=0&d=5123872494%3A3054852650%3A6073367208%3A138407452964&bo=104555044&bd=449729404&gw=crainprebidheader782626518086&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=449729404&dfp=0%2C1&la=449729404&zMoatMMV_MAX=20&zMoatPS=REC_02&zMoatMMV=20%2C10&zMoatMData=1&zMoatMSafety=safe&zMoatMGV=20%2C10&zMoatSZ=300x250&zMoatCURL=adage.com&zMoatDev=Mobile&hv=Exps%3A%20Sizmek%20backref%20%7C%20friendly%20iframe&ab=2&fd=1&kt=strict&it=500&oq=0&ot=0&zMoatJS=3%3A-&tz=REC_02&iq=20&tt=20&tu=1&tp=safe&tc=0&fs=200409&na=966865934&cs=0
h2
9170.1229996979
9363.8979997486
390
43
200
image/gif
Image
https://bs.serving-sys.com/Serving/adServer.bs?cn=int&iv=2&int=1088057936~~0~~1077241068~~8688949739330194405^ebAdDuration~5~0~01020~5358&usercookie=u2=f67ff7f1-1e04-4e59-9648-4f9a71c11b2e&iseq=0&rnd=0.33813505254600695&res=0
9134.340999648
9496.8189997599
0
0
-1
Ping
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
196.628
28.059
225.172
11.26
246.852
8.175
255.804
9.159
265.709
14.885
280.633
5.808
399.403
52.981
452.499
19.838
472.474
9.274
481.762
23.178
508.674
6.88
529.012
7.96
540.96
8.57
550.021
21.005
572.511
94.569
667.155
5.759
673.913
31.857
707.26
36.885
744.155
27.391
773.131
6.282
789.665
34.16
823.871
73.742
897.658
5.308
912.365
12.781
932.322
22.763
955.093
87.683
1042.848
13.485
1056.341
13.652
1080.998
13.496
1095.27
12.115
1109.961
5.707
1115.876
8.913
1124.818
8.198
1134.255
339.192
1473.498
7.704
1481.357
6.406
1487.826
76.369
1566.196
7.89
1582.391
7.698
1595.687
62.697
1663.435
36.837
1704.571
9.515
1720.618
13.837
1734.509
23.99
1771.891
48.148
1820.09
153.379
1978.399
21.141
2004.987
8.037
2031.774
8.157
2040.041
19.197
2063.076
58.639
2125.591
6.598
2149.221
5.263
2154.522
19.151
2173.711
11.132
2186
337.225
2523.346
13.534
2541.015
41.075
2583.659
30.386
2620.648
15.218
2636.517
64.453
2743.014
61.741
2829.133
9.488
2841.313
107.354
2958.657
8.699
2979.07
13.35
3006.524
137.116
3146.845
119.173
3269.374
98.565
3368.229
14.673
3386.609
118.82
3507.936
11.635
3522.543
21.13
3543.747
21.3
3568.132
8.705
3577.314
106.145
3695.545
6.476
3711.853
15.448
3755.05
10.256
3765.353
155.037
3939.163
7.132
3953.097
37.863
3990.989
5.321
4005.321
10.76
4016.105
5.442
4021.714
49.976
4081.652
7.047
4127.796
10.057
4140.313
33.822
4174.625
15.05
4194.125
36.614
4236.581
5.756
4247.568
7.374
4256.319
11.563
4273.944
6.974
4283.6
13.821
4297.515
176.904
4478.261
24.398
4510.631
14.302
4525.083
15.409
4541.676
14.767
4576.788
22.141
4602.264
12.666
4619.179
15.082
4637.426
8.451
4646.047
15.475
4662.482
15.206
4679.242
9.811
4689.878
23.18
4717.049
23.544
4742.331
11.678
4754.76
11.813
4767.65
11.381
4780.192
8.574
4790.222
5.965
4921.257
13.099
5120.964
5.226
5401.953
115.087
5521.525
11.907
5539.62
20.573
5580.742
58.423
5643.157
10.248
5662.951
15.145
5684.18
11.268
5695.463
18.025
5714.204
8.657
5726.168
8.993
5752.737
5.045
5759.856
24.329
5785.486
5.345
5791.866
20.62
5814.123
11.505
5826.021
11.418
5838.457
18.645
5858.041
11.486
5873.286
10.75
5890.351
11.836
5903.273
14.895
5918.532
9.518
5930.153
14.395
5945.502
16.008
5962.585
10.413
5973.025
15.334
5990.618
23.939
6014.866
6.121
6022.179
16.44
6039.694
12.334
6052.776
22.995
6079.508
11.391
6090.943
10.344
6220.9
5.104
6425.897
5.035
6560.178
21.954
6603.033
8.696
6612.402
6.839
6619.273
22.074
6644.404
6.707
6851.048
6.003
7260.992
5.104
7670.205
5.278
7875.455
5.618
8285.004
6.282
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Defer offscreen images — Potential savings of 38 KiB
Time to Interactive can be slowed down by resources on the page. Adage.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221007_Creativity-Top5_Burberry_NightCreatures_3x2.png
10150
10150
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221007_AgencyEmployment_chart1-b_3x2.png
9610
9610
https://s3-prod.adage.com/s3fs-public/styles/width_150/public/AdRM_Full_No_Bag.png
3994
3994
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/PP_20221007_GainTheory_iStock-477828972_3X2.jpg
3482
3482
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221007_Lexus_SeetheFuture_3x2.jpg
3244
3244
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20220930_EmptyOffices_iStock-1204970659_3x2.jpg
3012
3012
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221010_nissan_3x2.jpg
2988
2988
https://s3-prod.adage.com/s3fs-public/styles/width_100/public/20221006_ClinchIR_NOAS_3X2_noslime.png
2810
2810
Efficiently encode images — Potential savings of 77 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s0.2mdn.net/simgad/429419410649806672
97860
66462
https://tpc.googlesyndication.com/simgad/9717468688248749896
19502
12373
Serve images in next-gen formats — Potential savings of 117 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s0.2mdn.net/simgad/429419410649806672
97860
82177.7
https://tpc.googlesyndication.com/simgad/9717468688248749896
19502
15962.95
https://secure-ds.serving-sys.com/resources/PROD/html5/1073745033/20220810/1076671778/72903902336404685/image1.png
16221
12009.5
https://crain-platform-shared.s3.amazonaws.com/app-icons/adage/AdAge_Stacked_192_blackbox.png
12653
9352.3
Avoid enormous network payloads — Total size was 2,898 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022100401.js?cb=31070165
132469
https://s3-prod.adage.com/s3fs-public/css/css_w92vDuzD7y6nbVzqR6vf-230Dzfs5j7FLAKeEPKfHac.css
111321
https://cdn.doubleverify.com/dv-measurements3094.js
107319
https://s0.2mdn.net/simgad/429419410649806672
98731
https://z.moatads.com/crainprebidheader782626518086/moatheader.js
93820
https://crain-platform-shared.s3.amazonaws.com/aac/fonts/outsiders/Outsiders_Bold_PROWEB.woff
90149
https://connect.facebook.net/signals/config/444187019640480?v=2.9.84&r=stable
87432
https://connect.facebook.net/signals/config/2264180360515785?v=2.9.84&r=stable
87234
https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_227_3_0/ebHtml5PoliteBanner.js
86304
https://assets.adobedtm.com/05852ba8023b/741f445f9173/launch-ce3a6a0541ba.min.js
79225

Metrics

First Contentful Paint — 5.5 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 28.5 s
The time taken for the page to become fully interactive.
Speed Index — 12.7 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 6,210 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Largest Contentful Paint — 14.1 s
The timing of the largest text or image that is painted.

Audits

Max Potential First Input Delay — 710 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 6.4 s
The time taken for the primary content of the page to be rendered.

Other

Eliminate render-blocking resources — Potential savings of 3,460 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Adage.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://s3-prod.adage.com/s3fs-public/css/css_JoXg4t36oLnmcRdF6K7kUP7gydgXjwKZyo30epPM75I.css
11803
930
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.css
1551
780
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick-theme.css
1806
150
https://s3-prod.adage.com/s3fs-public/css/css_w92vDuzD7y6nbVzqR6vf-230Dzfs5j7FLAKeEPKfHac.css
111321
600
https://s3-prod.adage.com/s3fs-public/js/js_pm6UPFFA6Jz2uCEX3lIk6tq2TCJyhmm_RdFCfJTS_Q4.js
34252
750
https://s3-prod.adage.com/s3fs-public/js/js_1pHoAVQz7iMLnxr7I-uJic5cC3a9ZcEfJ_yRpWyK1cs.js
4286
150
https://s3-prod.adage.com/s3fs-public/js/js_G-yoxhMGzGsXK093_FmUIvUBVC_mmEQ1VB94GHQQwVk.js
1026
150
Reduce unused CSS — Potential savings of 110 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Adage.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://s3-prod.adage.com/s3fs-public/css/css_w92vDuzD7y6nbVzqR6vf-230Dzfs5j7FLAKeEPKfHac.css
111321
101622
https://s3-prod.adage.com/s3fs-public/css/css_JoXg4t36oLnmcRdF6K7kUP7gydgXjwKZyo30epPM75I.css
11803
10631
Reduce unused JavaScript — Potential savings of 549 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/2264180360515785?v=2.9.84&r=stable
87234
82326
https://connect.facebook.net/signals/config/444187019640480?v=2.9.84&r=stable
87432
77055
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022100401.js?cb=31070165
132469
59624
https://www.googletagmanager.com/gtag/js?id=AW-1052425953&l=dataLayer
60179
48399
https://script.hotjar.com/modules.bcd9ade6b0bb9bdd0789.js
66962
46123
https://s3-prod.adage.com/s3fs-public/js/js__stH21Iu3o09qVt9vSKYbCUyjWDwIz2ZXAholMMUKiA.js
70727
44740
https://s3-prod.adage.com/s3fs-public/js/js_6sJ9zaDPPcZVChpzKqwtshyfSRoC-_n1MXTOWHcBjKo.js
64065
34332
https://cdn.doubleverify.com/dv-measurements3094.js
107319
31634
https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_227_3_0/ebHtml5PoliteBanner.js
86304
31044
https://www.googletagmanager.com/gtag/js?id=AW-1052425953&l=dataLayer&cx=c
60191
29970
https://assets.adobedtm.com/05852ba8023b/741f445f9173/launch-ce3a6a0541ba.min.js
79225
29173
https://z.moatads.com/crainprebidheader782626518086/moatheader.js
93820
27236
https://www.googletagmanager.com/gtag/js?id=UA-19574238-1
43162
20486
Serve static assets with an efficient cache policy — 68 resources found
Adage.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://ak.sail-horizon.com/spm/spm.v1.min.js
0
44994
https://crain-platform-shared.s3.amazonaws.com/app-icons/adage/AdAge_Stacked_192_blackbox.png
0
13011
https://secure-ds.serving-sys.com/BurstingCachedScripts/inapp/ia_0_0_1/sdkBridge.js
0
4592
https://crain-global.s3.amazonaws.com/global/js/cci-firstTouchCookie.js
0
3726
https://crain-platform-aac-prod.s3.amazonaws.com/aac_logo.svg
0
2100
https://bam.nr-data.net/1/6e51ac8bf4?a=165752170&v=1216.487a282&to=bwMEMhYCXUUCUBBbW1ZJJwUQClxYTHcWR0RZCjolCxFWaiZdEFtAQTolCQoXQVkPXwFAaH0IEg8QGmVfBkQnXVpMFAkKCAZBG11FDVdD&rst=5676&ck=1&ref=https://adage.com/&ap=4462&be=227&fe=5617&dc=1153&perf=%7B%22timing%22:%7B%22of%22:1665506560034,%22n%22:0,%22f%22:51,%22dn%22:51,%22dne%22:51,%22c%22:51,%22ce%22:51,%22rq%22:51,%22rp%22:193,%22rpe%22:193,%22dl%22:199,%22di%22:1135,%22ds%22:1144,%22de%22:1460,%22dc%22:5581,%22l%22:5617,%22le%22:5637%7D,%22navigation%22:%7B%7D%7D&fp=1489&fcp=1489&at=Q0QHRF4YTks%3D&jsonp=NREUM.setToken
0
616
https://ps.eyeota.net/match?bid=r8hrb20&uid=nil&referrer_pid=r8hrb20
0
440
https://pixel.keywee.co/i?stm=1665506563598&e=pv&url=https%3A%2F%2Fadage.com%2F&page=Advertising%2C%20Marketing%2C%20Agency%2C%20Tech%20and%20Data%20News%20%7C%20Ad%20Age&tv=js-2.9.1&tna=cf&aid=852&p=web&tz=America%2FLos_Angeles&lang=en-US&cs=UTF-8&res=360x640&cd=24&cookie=1&f_passive=1&f_wheel=wheel&eid=13fb333b-622d-400d-a883-45170af6c0b4&dtm=1665506563595&vp=360x640&ds=360x22379&vid=1&sid=acc7b3c9-823c-4380-a9c0-af62ce33f309&duid=5995406b-e1e4-4465-b381-bd7ffcf39d15&fp=2734640491
0
410
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=5d0492c8-e340-4929-95c4-bc9171eacf43&_expected_cookie=a452f182bceac9e513abb3b532dac0b4
0
399
https://www.facebook.com/tr/?id=2264180360515785&ev=KWCEPV&dl=https%3A%2F%2Fadage.com%2F&rl=&if=false&ts=1665506563414&cd[noad30]=1&cd[noadcm]=1&cd[nokart]=0&cd[pvps]=1&cd[slensec]=0&cd[ar30d]=1&cd[arcm]=1&cd[kar30d]=0&cd[karcm]=0&cd[ts30d]=0&cd[tscm]=0&cd[kru]=0&sw=360&sh=640&v=2.9.84&r=stable&ec=0&o=30&fbp=fb.1.1665506562641.50075719&it=1665506561789&coo=false&dpo=LDU&dpoco=0&dpost=0&tm=2&rqm=GET
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A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
2266
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Publishing Partner:
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Maximum Child Elements
10:45 AM ET Why Amazon is a contender to land NBA media rights 09:00 AM ET Publ…
64
Reduce JavaScript execution time — 14.9 s
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https://tps.doubleverify.com/visit.js?flvr=0&ttmms=170&ttfrms=91&bridua=3&tstype=2&eparams=DC4FC%3Dl9EEADTbpTauTau25286%5D4%40%3ETauU2%3F4r92%3A%3Fl9EEADTbpTauTau25286%5D4%40%3ETar9EEADTbpTauTau25286%5D4%40%3E&srcurlD=0&aUrlD=0&ssl=https:&dfs=1538&ddur=14&uid=1665506564427253&jsCallback=dvCallback_1665506564427502&dvtagver=6.1.src&navUa=Mozilla%2F5.0%20(Linux%3B%20Android%207.0%3B%20Moto%20G%20(4))%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F98.0.4695.0%20Mobile%20Safari%2F537.36%20Chrome-Lighthouse&htmlmsging=1&chro=0&hist=2&winh=640&winw=360&wouh=640&wouw=360&scah=640&scaw=360&jsver=3094&tgjsver=3094&lvvn=28&m1=15&refD=1&referrer=https%3A%2F%2Fadage.com%2F&fwc=2&fcl=2638&flt=0&fec=2357&fcifrms=15&brh=2&sdf=2&dvp_epl=118&noc=24&nav_pltfrm=Linux%20x86_64&ctx=10741356&cmp=1074502357&sid=46723&plc=1078269464&crt=1088057936&btreg=1088057936&btadsrv=serving-sys&adsrv=115&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_126}&errorURL=https://tps.doubleverify.com/visit.jpg&mib=0&dvp_rcp=2&dvp_htec=2&dvp_seem=2&dvp_tuk=1&dvp_sukv=245668160.60004458&dvp_tukv=1643459114857.6487&dvp_uuid=332888076.8784196&dvp_tuid=1477112497970
121.7
114.54
0.592
https://secure-ds.serving-sys.com/resources/PROD/html5/1073745033/20220810/1076671778/72903902336404685/index.html?v=_2_156_1_0&n=1&sHost=secure-ds.serving-sys.com&clickTag=https%3A//secure-ds.serving-sys.com/BurstingCachedScripts//ReportPage_2_12_4_0.html%3FebReportURL%3Dhttps%253A//bs.serving-sys.com/Serving/adServer.bs%253Fcn%253Dbrd%2526PluID%253D0%2526Pos%253D3880903840050476%2526EyeblasterID%253D1088057936%2526dg%253D1077241068%2526dgo%253D1077241068%2526di%253D0%2526pc%253D%2526sessionid%253D8688949739330194405%2526usercookie%253Du2%253Df67ff7f1-1e04-4e59-9648-4f9a71c11b2e%2526OptOut%253D0%2526gdprpurposes%253D1023%2526ebReferrer%253Dhttps%25253A%25252F%25252Fadage.com%25252F%2526ncu%253Dhttps%25253A%25252F%25252Fadclick.g.doubleclick.net%25252Fpcs%25252Fclick%25253Fxai%25253DAKAOjsslxXPhRCUmLQJ2sZGYnEwrLdUEnH8gGpIZkgSsAteRygCvf8euslEUIhRepvU5tHUASfZZvaf14hGphVDxWByx44unCGbSa1rCS77BXGEU697B1pcvJsfG5VI1qUq_fJsHdqbmUQ7i4ypBgzL34nCdwb9-3qW6uck7J-C9CeSYhOtTGRyzmG_jCgLSyP_noxOLxQDnQoosnVv-1F8vvoJpCv_FCk6Qr9dVBHslei5Vw0C29S-PXgPjJzNkfU8MXD2i95Oy8wNA_8Cpmv6a89sss8wXBlPMVfIiCaTA7FFRZ3MSTepC%252526sai%25253DAMfl-YRyxq6fl3sU7Kmm-3JEjve4SVYj2ERXFvWy5448gzkYGz9ORtmTpfTsa8liPygOazYM9b3UbpXnVEN9d1x8AXdQSYbyuUZveJ3S2ajOxTHrE4C37Ha4eo5KPhbh6k2Cs_mMtw%252526sig%25253DCg0ArKJSzHUVDU4uRDzNEAE%252526fbs_aeid%25253D%25255Bgw_fbsaeid%25255D%252526urlfix%25253D1%252526adurl%25253D%24%24ebImpressionID%3D3880903840050476%24%24ctick%3D1665506563933%24%24ebTURLs%3D%5B%22%22%2C%22https%3A//adclick.g.doubleclick.net/pcs/click%3Fxai%3DAKAOjsslxXPhRCUmLQJ2sZGYnEwrLdUEnH8gGpIZkgSsAteRygCvf8euslEUIhRepvU5tHUASfZZvaf14hGphVDxWByx44unCGbSa1rCS77BXGEU697B1pcvJsfG5VI1qUq_fJsHdqbmUQ7i4ypBgzL34nCdwb9-3qW6uck7J-C9CeSYhOtTGRyzmG_jCgLSyP_noxOLxQDnQoosnVv-1F8vvoJpCv_FCk6Qr9dVBHslei5Vw0C29S-PXgPjJzNkfU8MXD2i95Oy8wNA_8Cpmv6a89sss8wXBlPMVfIiCaTA7FFRZ3MSTepC%26sai%3DAMfl-YRyxq6fl3sU7Kmm-3JEjve4SVYj2ERXFvWy5448gzkYGz9ORtmTpfTsa8liPygOazYM9b3UbpXnVEN9d1x8AXdQSYbyuUZveJ3S2ajOxTHrE4C37Ha4eo5KPhbh6k2Cs_mMtw%26sig%3DCg0ArKJSzHUVDU4uRDzNEAE%26fbs_aeid%3D%5Bgw_fbsaeid%5D%26urlfix%3D1%26adurl%3D%22%5D
99.532
14.444
9.108
https://connect.facebook.net/en_US/fbevents.js
96.132
85.82
6.056
https://consent.trustarc.com/asset/notice.js/v/v1.7-9931
91.38
77.672
4.624
https://tpc.googlesyndication.com/sodar/sodar2.js
87.956
77.14
1.52
https://static.ads-twitter.com/uwt.js
84.52
77.992
3.064
https://connect.facebook.net/signals/config/2264180360515785?v=2.9.84&r=stable
79.976
54.16
15.764
https://ak.sail-horizon.com/spm/spm.v1.min.js
76.604
67.852
5.92
https://secure.quantserve.com/quant.js
69.664
66.092
1.984
https://s3-prod.adage.com/s3fs-public/js/js__stH21Iu3o09qVt9vSKYbCUyjWDwIz2ZXAholMMUKiA.js
67.52
54.512
12.644
https://static.cloudflareinsights.com/beacon.min.js/v652eace1692a40cfa3763df669d7439c1639079717194
65.32
52.104
1.24
https://js-agent.newrelic.com/nr-1216.min.js
62.992
57.688
2.804
https://s0.2mdn.net/ads/studio/cached_libs/gsap_3.9.1_min.js
60.2
53.788
4.04
https://s3-prod.adage.com/s3fs-public/js/js_6sJ9zaDPPcZVChpzKqwtshyfSRoC-_n1MXTOWHcBjKo.js
58.964
47.852
10.152
Browser GC
58.3
0
0
https://ml314.com/tag.aspx?119
57.884
45.704
2.084
https://s3-prod.adage.com/s3fs-public/js/js_1pHoAVQz7iMLnxr7I-uJic5cC3a9ZcEfJ_yRpWyK1cs.js
57.812
36.088
1.008
https://tpc.googlesyndication.com/sodar/UFYwWwmt.js
55.772
46.832
3.028
https://s3-prod.adage.com/s3fs-public/js/js_9sU-2d7B15m49CIqHyYuNGd4bPGARS7fPZfy00ftAy8.js
51.124
41.276
3.844
Minimize main-thread work — 21.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
14847.92
Style & Layout
2415.724
Other
1978.096
Garbage Collection
863.404
Script Parsing & Compilation
654.128
Parse HTML & CSS
589.332
Rendering
288.252
Reduce the impact of third-party code — Third-party code blocked the main thread for 6,150 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
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812857
2825.244
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137005
927.188
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112107
696.628
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179978
410.024
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95909
323.932
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21272
219.588
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88939
216.124
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50586
187.072
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71648
132.188
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163532
92.156
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225293
72.9
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35925
24.396
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46057
17.252
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15698
4.448
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30538
2.268
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240220
0
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29155
0
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17972
0
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17005
0
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15283
0
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9127
0
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8807
0
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7560
0
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5518
0
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2940
0
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1814
0
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1545
0
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1545
0
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1467
0
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1323
0
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1140
0
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241
0
Largest Contentful Paint image was lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
div.block > div.featured-header-aa-wrapper > div.featured-header-aa-first > img.image-style-_50x420
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
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Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
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Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://s3-prod.adage.com/s3fs-public/styles/width_150/public/GT-logo-pink-RGB.png
Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
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First Contentful Paint (3G) — 11970 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
67

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of adage.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Adage.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

`[aria-hidden="true"]` elements contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
Failing Elements
Volvo Trucks get romantic in an epic love story Forsman & Bodenfors
ARIA IDs are not unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Failing Elements
Sister Publication Links
AAC User Account Menu
Subscribe
Main navigation

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
Subscribe Now
Renew
Get Datacenter

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Best practices

The document uses `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
Failing Elements
head > meta
`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements
head > meta

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
83

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that adage.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.6.0
jQuery UI
1.13.1
Backbone
1.4.1
Underscore
1.13.3
core-js
core-js-pure@3.0.0; core-js-global@3.11.0; core-js-global@3.11.0
Drupal
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://ml314.com/tag.aspx?1192022
http://localhost:8080/sourcemaps/tag.js.map
https://ml314.com/tag.aspx?119
http://localhost:8080/sourcemaps/tag.js.map
https://cdn.keywee.co/dist/analytics.min.js
https://cdn.keywee.co/dist/analytics.min.js.map
https://pagead2.googlesyndication.com/bg/75n5MIkdKjMQGlOCWCYwhumMUPtaURPkn9Lrop-Fp5U.js
https://ak.sail-horizon.com/spm/spm.v1.min.js
https://ak.sail-horizon.com/spm/spm.v1.min.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://adage.com/
Allowed

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
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Failed to load resource: the server responded with a status of 403 (Forbidden)
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Failed to load resource: the server responded with a status of 404 (Not Found)
84

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for adage.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of adage.com on mobile screens.
Document uses legible font sizes — 99.76% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
html, body, div, span, applet, object, iframe, h1, .superbowl-header.feature-color .superbowl, .superbowl-header .superbowl a, .node--type-section_pages .block-entity-fieldnodetitle .field--name-title, .page-node-type-potm-person-contact-info .block-entity-fieldnodetitle h2, .page-node-type-potm-person-contact-info .block-entity-fieldnodetitle .node-agency-company-form-mode-form fieldset .fieldset-legend, .node-agency-company-form-mode-form fieldset .page-node-type-potm-person-contact-info .block-entity-fieldnodetitle .fieldset-legend, .page-node-type-potm-person-contact-info .block-entity-fieldnodetitle .node-aac-people__people-form-mode-form fieldset .fieldset-legend, .node-aac-people__people-form-mode-form fieldset .page-node-type-potm-person-contact-info .block-entity-fieldnodetitle .fieldset-legend, .page-node-type-potm-person-contact-info .block-entity-fieldnodetitle .path-events .region-featured-right .daily-newsletter h3, .path-events .region-featured-right .daily-newsletter .page-node-type-potm-person-contact-info .block-entity-fieldnodetitle h3, .page-node-type-potm-person-contact-info .block-entity-fieldnodetitle .node--view-mode-featured-event .event-item__title a, .node--view-mode-featured-event .event-item__title .page-node-type-potm-person-contact-info .block-entity-fieldnodetitle a, .page-node-type-potm-person-contact-info .block-entity-fieldnodetitle .potm-top .h3, .potm-top .page-node-type-potm-person-contact-info .block-entity-fieldnodetitle .h3, .page-node-type-potm-person-contact-info .block-entity-fieldnodetitle .event-time, .page-node-type-potm-person-contact-info .block-entity-fieldnodetitle .archive-page-text, .page-node-type-cotm-paragraph .block-entity-fieldnodetitle h2, .page-node-type-cotm-paragraph .block-entity-fieldnodetitle .node-agency-company-form-mode-form fieldset .fieldset-legend, .node-agency-company-form-mode-form fieldset .page-node-type-cotm-paragraph .block-entity-fieldnodetitle .fieldset-legend, .page-node-type-cotm-paragraph .block-entity-fieldnodetitle .node-aac-people__people-form-mode-form fieldset .fieldset-legend, .node-aac-people__people-form-mode-form fieldset .page-node-type-cotm-paragraph .block-entity-fieldnodetitle .fieldset-legend, .page-node-type-cotm-paragraph .block-entity-fieldnodetitle .path-events .region-featured-right .daily-newsletter h3, .path-events .region-featured-right .daily-newsletter .page-node-type-cotm-paragraph .block-entity-fieldnodetitle h3, .page-node-type-cotm-paragraph .block-entity-fieldnodetitle .node--view-mode-featured-event .event-item__title a, .node--view-mode-featured-event .event-item__title .page-node-type-cotm-paragraph .block-entity-fieldnodetitle a, .page-node-type-cotm-paragraph .block-entity-fieldnodetitle .potm-top .h3, .potm-top .page-node-type-cotm-paragraph .block-entity-fieldnodetitle .h3, .page-node-type-cotm-paragraph .block-entity-fieldnodetitle .event-time, .page-node-type-cotm-paragraph .block-entity-fieldnodetitle .archive-page-text, .page-node-type-potm-person-contact-info .preview-top .preview-title, .page-node-type-cotm-paragraph .preview-top .preview-title, .newest-videos-block.content-wrapper .newest-video-title h2, .newest-videos-block.content-wrapper .newest-video-title .node-agency-company-form-mode-form fieldset .fieldset-legend, .node-agency-company-form-mode-form fieldset .newest-videos-block.content-wrapper .newest-video-title .fieldset-legend, .newest-videos-block.content-wrapper .newest-video-title .node-aac-people__people-form-mode-form fieldset .fieldset-legend, .node-aac-people__people-form-mode-form fieldset .newest-videos-block.content-wrapper .newest-video-title .fieldset-legend, .newest-videos-block.content-wrapper .newest-video-title .path-events .region-featured-right .daily-newsletter h3, .path-events .region-featured-right .daily-newsletter .newest-videos-block.content-wrapper .newest-video-title h3, .newest-videos-block.content-wrapper .newest-video-title .node--view-mode-featured-event .event-item__title a, .node--view-mode-featured-event .event-item__title .newest-videos-block.content-wrapper .newest-video-title a, .newest-videos-block.content-wrapper .newest-video-title .potm-top .h3, .potm-top .newest-videos-block.content-wrapper .newest-video-title .h3, .newest-videos-block.content-wrapper .newest-video-title .event-time, .newest-videos-block.content-wrapper .newest-video-title .archive-page-text, .agency-name, .other-moves h6, .potm-form-title, .page-node-type-liveblog .block-entity-fieldnodetitle h1, .page-node-type-playlists .field--name-title, .path-events .block-region-content-top .block-block-content h2, .path-events .block-region-content-top .block-block-content .node-agency-company-form-mode-form fieldset .fieldset-legend, .node-agency-company-form-mode-form fieldset .path-events .block-region-content-top .block-block-content .fieldset-legend, .path-events .block-region-content-top .block-block-content .node-aac-people__people-form-mode-form fieldset .fieldset-legend, .node-aac-people__people-form-mode-form fieldset .path-events .block-region-content-top .block-block-content .fieldset-legend, .path-events .block-region-content-top .block-block-content .region-featured-right .daily-newsletter h3, .path-events .region-featured-right .daily-newsletter .block-region-content-top .block-block-content h3, .path-events .block-region-content-top .block-block-content .node--view-mode-featured-event .event-item__title a, .node--view-mode-featured-event .event-item__title .path-events .block-region-content-top .block-block-content a, .path-events .block-region-content-top .block-block-content .potm-top .h3, .potm-top .path-events .block-region-content-top .block-block-content .h3, .path-events .block-region-content-top .block-block-content .event-time, .path-events .block-region-content-top .block-block-content .archive-page-text, .path-webcasts .block-region-content-top .block-block-content h2, .path-webcasts .block-region-content-top .block-block-content .node-agency-company-form-mode-form fieldset .fieldset-legend, .node-agency-company-form-mode-form fieldset .path-webcasts .block-region-content-top .block-block-content .fieldset-legend, .path-webcasts .block-region-content-top .block-block-content .node-aac-people__people-form-mode-form fieldset .fieldset-legend, .node-aac-people__people-form-mode-form fieldset .path-webcasts .block-region-content-top .block-block-content .fieldset-legend, .path-webcasts .block-region-content-top .block-block-content .path-events .region-featured-right .daily-newsletter h3, .path-webcasts .block-region-content-top .block-block-content .node--view-mode-featured-event .event-item__title a, .node--view-mode-featured-event .event-item__title .path-webcasts .block-region-content-top .block-block-content a, .path-webcasts .block-region-content-top .block-block-content .potm-top .h3, .potm-top .path-webcasts .block-region-content-top .block-block-content .h3, .path-webcasts .block-region-content-top .block-block-content .event-time, .path-webcasts .block-region-content-top .block-block-content .archive-page-text, .page-node-type-event .block-entity-fieldnodefield-associated-sponsors h2, .page-node-type-event .block-entity-fieldnodefield-associated-sponsors .node-agency-company-form-mode-form fieldset .fieldset-legend, .node-agency-company-form-mode-form fieldset .page-node-type-event .block-entity-fieldnodefield-associated-sponsors .fieldset-legend, .page-node-type-event .block-entity-fieldnodefield-associated-sponsors .node-aac-people__people-form-mode-form fieldset .fieldset-legend, .node-aac-people__people-form-mode-form fieldset .page-node-type-event .block-entity-fieldnodefield-associated-sponsors .fieldset-legend, .page-node-type-event .block-entity-fieldnodefield-associated-sponsors .path-events .region-featured-right .daily-newsletter h3, .path-events .region-featured-right .daily-newsletter .page-node-type-event .block-entity-fieldnodefield-associated-sponsors h3, .page-node-type-event .block-entity-fieldnodefield-associated-sponsors .node--view-mode-featured-event .event-item__title a, .node--view-mode-featured-event .event-item__title .page-node-type-event .block-entity-fieldnodefield-associated-sponsors a, .page-node-type-event .block-entity-fieldnodefield-associated-sponsors .potm-top .h3, .potm-top .page-node-type-event .block-entity-fieldnodefield-associated-sponsors .h3, .page-node-type-event .block-entity-fieldnodefield-associated-sponsors .event-time, .page-node-type-event .block-entity-fieldnodefield-associated-sponsors .archive-page-text, h2, .node-agency-company-form-mode-form fieldset .fieldset-legend, .node-aac-people__people-form-mode-form fieldset .fieldset-legend, .path-events .region-featured-right .daily-newsletter h3, .node--view-mode-featured-event .event-item__title a, .agency-name-generator-pg-title h2, .potm-top .h3, .event-time, .archive-page-text, h3, h4, h5, h6, p, .print-wrapper .field--name-field-paragraph-body, pre, a, abbr, acronym, address, big, cite, code, del, dfn, img, ins, kbd, s, samp, small, strike, strong, sub, sup, tt, var, b, u, center, dl, dt, dd, ol, ul, li, fieldset, form, label, legend, table, caption, tbody, tfoot, thead, tr, th, td, article, aside, canvas, details, embed, figure, figcaption, footer, header, hgroup, menu, nav, output, ruby, section, summary, time, mark, audio, video
0.24%
11px
SHOW DETAILS
99.76%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 88% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
Nissan's NIL marketing
153x17
div#block-aac-crainlogoblock > div.crain-logo-block-main-wrapper > div.crain-logo-block > a.omnitrack

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img
div.custom-content-inner > div.custom-content-label-logo > a > img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
30

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of adage.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of adage.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 104.16.242.20
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Cloudflare, Inc.
Registration

Domain Registrant

Private Registration: No
Name: Legal Dept
Organization: Crain Management Services Inc
Country: US
City: Detroit
State: MI
Post Code: 48207
Email: legaldept@crain.com
Phone: +1.3134461673
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
TLDS LLC. d/b/a SRSPlus 64.69.221.43
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 92/100
WOT Child Safety: 92/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: sni.cloudflaressl.com
Issued By: Cloudflare Inc ECC CA-3
Valid From: 9th June, 2022
Valid To: 9th June, 2023
Subject: CN = sni.cloudflaressl.com
O = Cloudflare, Inc.
L = San Francisco
S = US
Hash: c959965e
Issuer: CN = Cloudflare Inc ECC CA-3
O = Cloudflare, Inc.
S = US
Version: 2
Serial Number: 13015152310251496883778813516818848613
Serial Number (Hex): 09CAA08D5430C9572D7CA707E72E9B65
Valid From: 9th June, 2024
Valid To: 9th June, 2024
Signature Algorithm (Short Name): ecdsa-with-SHA256
Signature Algorithm (Long Name): ecdsa-with-SHA256
Authority Key Identifier: keyid:A5:CE:37:EA:EB:B0:75:0E:94:67:88:B4:45:FA:D9:24:10:87:96:1F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/CloudflareIncECCCA-3.crl

Full Name:
URI:http://crl4.digicert.com/CloudflareIncECCCA-3.crl
Certificate Policies: Policy: 2.23.140.1.2.2
CPS: http://www.digicert.com/CPS
Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/CloudflareIncECCCA-3.crt
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : E8:3E:D0:DA:3E:F5:06:35:32:E7:57:28:BC:89:6B:C9:
03:D3:CB:D1:11:6B:EC:EB:69:E1:77:7D:6D:06:BD:6E
Timestamp : Jun 9 03:55:37.636 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:FC:5D:FA:61:DB:49:BD:36:2B:33:4D:
0D:5F:69:5F:52:0B:6A:9F:EF:0A:C4:35:89:E1:1F:3E:
8F:17:B9:5E:89:02:21:00:92:8D:64:83:59:A3:C8:2B:
16:D8:88:75:EE:E9:99:F1:B8:A2:B3:62:43:F5:8C:3B:
90:43:ED:B6:6E:83:72:64
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 35:CF:19:1B:BF:B1:6C:57:BF:0F:AD:4C:6D:42:CB:BB:
B6:27:20:26:51:EA:3F:E1:2A:EF:A8:03:C3:3B:D6:4C
Timestamp : Jun 9 03:55:37.665 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:05:6C:9E:DC:CC:83:34:0B:8E:6F:51:13:
0E:29:40:BA:DB:26:EE:19:8C:BE:B9:79:3E:E6:49:15:
4D:00:4C:F6:02:20:58:92:5C:CD:09:E0:C7:22:D1:76:
56:5B:80:BB:BB:B7:C3:86:DF:D8:9C:FB:5E:A2:8C:FE:
71:9B:85:88:7B:01
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : B7:3E:FB:24:DF:9C:4D:BA:75:F2:39:C5:BA:58:F4:6C:
5D:FC:42:CF:7A:9F:35:C4:9E:1D:09:81:25:ED:B4:99
Timestamp : Jun 9 03:55:37.650 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:A3:18:4F:5F:1C:73:06:1E:33:41:C9:
41:5C:F8:3C:77:BD:6C:CB:C1:44:4C:C0:DA:8E:EF:BC:
3E:E7:E6:E6:E6:02:21:00:E9:B4:3D:F2:25:AA:4B:87:
92:57:78:BC:8B:6D:5E:CE:65:3B:25:F0:F2:A7:01:42:
F0:F1:5E:72:68:5D:3A:6A
Key Usage: Digital Signature
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.adage.com
DNS:adage.com
DNS:sni.cloudflaressl.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 11th October, 2022
Content-Type: text/html; charset=UTF-8
Cache-Control: public, max-age=43200
Expires: 12th October, 2022
Server: cloudflare
Connection: keep-alive
X-Drupal-Dynamic-Cache: UNCACHEABLE
X-UA-Compatible: IE=edge
Content-language: en
X-Content-Type-Options: nosniff
X-Frame-Options: SAMEORIGIN
Permissions-Policy: interest-cohort=()
Last-Modified: 11th October, 2022
Vary: Cookie,Accept-Encoding
X-Generator: Drupal 9 (https://www.drupal.org)
X-Request-ID: v-66a9f43a-4983-11ed-baa6-73d29873672e
X-AH-Environment: prod
Age: 32
Via: varnish
X-Cache: HIT
X-Cache-Hits: 21
CF-Cache-Status: HIT
CF-RAY: 75890b3a987619a1-EWR

Whois Lookup

Created: 9th March, 1995
Changed: 14th February, 2019
Expires: 10th March, 2024
Registrar: TLDS LLC. d/b/a SRSPlus
Status: clientTransferProhibited
Nameservers: connie.ns.cloudflare.com
kurt.ns.cloudflare.com
Owner Name: Legal Dept
Owner Organization: Crain Management Services Inc
Owner Street: 1155 Gratiot Ave
Owner Post Code: 48207
Owner City: Detroit
Owner State: MI
Owner Country: US
Owner Phone: +1.3134461673
Owner Email: legaldept@crain.com
Admin Name: Legal Dept
Admin Organization: Crain Management Services Inc
Admin Street: 1155 Gratiot Ave
Admin Post Code: 48207
Admin City: Detroit
Admin State: MI
Admin Country: US
Admin Phone: +1.3134461673
Admin Email: legaldept@crain.com
Tech Name: Legal Dept
Tech Organization: Crain Management Services Inc
Tech Street: 1155 Gratiot Ave
Tech Post Code: 48207
Tech City: Detroit
Tech State: MI
Tech Country: US
Tech Phone: +1.3134461673
Tech Email: legaldept@crain.com
Full Whois: Domain Name: adage.com
Registry Domain ID: 1767047_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.srsplus.com
Registrar URL: http://srsplus.com
Updated Date: 2019-02-14T20:50:07Z
Creation Date: 1995-03-09T05:00:00Z
Registrar Registration Expiration Date: 2024-03-10T05:00:00Z
Registrar: TLDS LLC. d/b/a SRSPlus
Registrar IANA ID: 320
Reseller:
Domain Status: clientTransferProhibited http://icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: Legal Dept
Registrant Organization: Crain Management Services Inc
Registrant Street: 1155 Gratiot Ave
Registrant City: Detroit
Registrant State/Province: MI
Registrant Postal Code: 48207
Registrant Country: US
Registrant Phone: +1.3134461673
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: legaldept@crain.com
Registry Admin ID:
Admin Name: Legal Dept
Admin Organization: Crain Management Services Inc
Admin Street: 1155 Gratiot Ave
Admin City: Detroit
Admin State/Province: MI
Admin Postal Code: 48207
Admin Country: US
Admin Phone: +1.3134461673
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: legaldept@crain.com
Registry Tech ID:
Tech Name: Legal Dept
Tech Organization: Crain Management Services Inc
Tech Street: 1155 Gratiot Ave
Tech City: Detroit
Tech State/Province: MI
Tech Postal Code: 48207
Tech Country: US
Tech Phone: +1.3134461673
Tech Phone Ext:
Tech Fax:
Tech Fax Ext:
Tech Email: legaldept@crain.com
Name Server: kurt.ns.cloudflare.com
Name Server: connie.ns.cloudflare.com
DNSSEC: Unsigned
Registrar Abuse Contact Email: domain.operations@web.com
Registrar Abuse Contact Phone: +1.8773812449
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2022-10-11T16:41:34Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en.

The data in SRSPlus's WHOIS database is provided to you by
SRSPlus for information purposes only, that is, to assist you in
obtaining information about or related to a domain name registration
record. SRSPlus makes this information available "as is," and
does not guarantee its accuracy. By submitting a WHOIS query, you
agree that you will use this data only for lawful purposes and that,
under no circumstances will you use this data to: (1) allow, enable,
or otherwise support the transmission of mass unsolicited, commercial
advertising or solicitations via direct mail, electronic mail, or by
telephone; or (2) enable high volume, automated, electronic processes
that apply to SRSPlus (or its systems). The compilation,
repackaging, dissemination or other use of this data is expressly
prohibited without the prior written consent of SRSPlus.
SRSPlus reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by these terms.
View Raw Whois

Nameservers

Name IP Address
connie.ns.cloudflare.com 172.64.32.247
kurt.ns.cloudflare.com 172.64.33.193
Related

Subdomains

Domain Subdomain
lookbook.adage.com
lookbook

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